Sweepstakes Number Overview

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Question:

Generally, how many people enter a single sweepstake in the United States? In Canada?

Answer:

We researched a lot of different web sites to see what we could find on this area, but couldn't really come back with any hard and fast numbers for you. We can tell you though that it is estimated that over 55 million Americans enter the Reader's Digest sweepstakes each year.[1] Can you believe that? 55 million people. That is amazing! With the US population at 298,444,215 that is almost 20% of the entire US population. And if we consider that only 75% of the population is over the age of 18 then that would mean that roughly 225,000,000 people are of the age of majority and are legally allowed to enter sweepstakes. Take those numbers into consideration and you are looking at 25% of the population of the United States likes to enter sweepstakes. That number is mind-boggling.

What about Canada you ask? Do Canadians like to enter sweepstakes just like their neighbors to the south? Well lets make some assumptions there. Lets say that 20% of the population of Canada (32,887,771) enters the Reader's Digest each year. [2] That would equal 6,565,576 people. Now consider the population of people over the age of 18 in Canada is around 72% and we come up with 4,727,214 people

Stay tuned next week as we follow through more questions and answers in our "Sweepstake Secrets Revealed" information booklet.


[1] As reported by http://www.dmaconsumers.org/olderconsumers.html
[2] As reported on http://www.statcan.ca/english/edu/clock/population.htm